Most AI coverage is either breathless boosterism or doom.

Neith is useful if you are a marketing, comms, or operations leader trying to figure out what your team should actually do this quarter. Context Required is the third option.

Every Monday, Required Reading delivers the 5 things in AI that matter for operators, with the missing context most coverage skips. Once a week, The Long View takes one move from the AI industry and asks what it actually means for the teams who have to live with the results.

Written by James Ernst, a marketing and operations practitioner who has spent the last several years inside the AI rollout instead of writing about it from the sidelines. The newsletter is independent.

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